{"id":397,"date":"2019-11-15T09:46:53","date_gmt":"2019-11-15T08:46:53","guid":{"rendered":"https:\/\/www.coco.nl\/?page_id=397"},"modified":"2021-06-17T11:26:49","modified_gmt":"2021-06-17T10:26:49","slug":"leergangpr","status":"publish","type":"page","link":"https:\/\/www.coco.nl\/leergangpr\/","title":{"rendered":"Leergang PR &#038; Communicatie VO"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.coco.nl\/nl\/leergang-communicatie-pr-vo\/coco-logo-cocoleergang\/\" rel=\"attachment wp-att-858\"><img loading=\"lazy\" class=\"wp-image-858 alignnone\" src=\"https:\/\/www.coco.nl\/wp-content\/uploads\/2017\/06\/COCO-Logo-CoColeergang-300x88.png\" alt=\"\" width=\"287\" height=\"84\" srcset=\"https:\/\/www.coco.nl\/wp-content\/uploads\/2017\/06\/COCO-Logo-CoColeergang-300x88.png 300w, https:\/\/www.coco.nl\/wp-content\/uploads\/2017\/06\/COCO-Logo-CoColeergang-768x225.png 768w, https:\/\/www.coco.nl\/wp-content\/uploads\/2017\/06\/COCO-Logo-CoColeergang-1024x300.png 1024w, https:\/\/www.coco.nl\/wp-content\/uploads\/2017\/06\/COCO-Logo-CoColeergang.png 1482w\" sizes=\"(max-width: 287px) 100vw, 287px\" \/><\/a><\/strong><\/p>\n<p>Goede communicatie is cruciaal voor het succes van je school. Je kunt het niet uitbesteden. Het zijn uiteindelijk schoolleiders, medewerkers, leerlingen en ouders die samen het beeld bepalen. Deze leergang biedt handvatten om het zelf beter te doen.<\/p>\n<p>In deze praktische leergang:<\/p>\n<ul>\n<li>Branding, je school als merk<\/li>\n<li>Profilering en positionering van de school<\/li>\n<li>Werken aan eigen communicatieplan<\/li>\n<li>Persoonlijke presentatie<\/li>\n<li>Internet en sociale media<\/li>\n<li>Interne communicatie<\/li>\n<li>Crisiscommunicatie<\/li>\n<li>Vrije publiciteit<\/li>\n<li>Schrijven om gelezen te worden<\/li>\n<\/ul>\n<p>De deelnemers krijgen inzicht welke communicatiemiddelen ze kunnen inzetten en \u00a0hoe ze meer regie kunnen voeren over de beeldvorming van hun school. Verder krijgen ze de beschikking over handreikingen om effectiever te communiceren met belangrijke doelgroepen in de school en daarbuiten.<\/p>\n<p><strong>Resultaten<\/strong><\/p>\n<ul>\n<li>Je maakt een communicatie- of pr-plan voor je eigen school of voor een bepaalde activiteit, zoals de open dag.<\/li>\n<li>Je hebt inzicht hoe en welke communicatiemiddelen je kunt inzetten voor je school\/organisatie.<\/li>\n<li>Je hebt meer regie over de beeldvorming van je school\/organisatie op internet, in de sociale media en de massamedia.<\/li>\n<li>Je beschikt over handreikingen om effectiever te communiceren met belangrijke doelgroepen in de school en daarbuiten<\/li>\n<\/ul>\n<p><strong>Kenmerken leergang<br \/>\n<\/strong><\/p>\n<ul>\n<li>De schoolpraktijk van de deelnemers is het uitgangspunt.<\/li>\n<li>Vier bijeenkomsten.<\/li>\n<li>Individuele \u2018helpdesk\u2019 voor deelnemers.<\/li>\n<li>De deelnemers werken tijdens de leergang aan een plan of activiteit voor hun eigen school.<\/li>\n<li>Veel ruimte voor eigen inbreng van de deelnemers.<\/li>\n<li>Tijdens de leergang verzorgen ervaren praktijkmensen gastlessen.<\/li>\n<\/ul>\n<p><strong>Voor wie?<br \/>\n<\/strong>Deze leergang is vooral geschikt voor:<\/p>\n<ul>\n<li>Schoolleiders, docenten en andere medewerkers op school die geheel of gedeeltelijk zijn vrijgesteld voor taken op het gebied van pr, communicatie en\/of marketing.<\/li>\n<li>Professionals die als pr- of communicatiemedewerker werkzaam (willen) zijn in het voortgezet onderwijs en zich hierin verder willen verdiepen.<\/li>\n<\/ul>\n<p><strong>Data\u00a0<\/strong><strong>PRCOM30 \u00a0<\/strong><em>(Start September 2021) GEEN PLAATSEN MEER BESCHIKBAAR<br \/>\n<\/em><\/p>\n<ul>\n<li>Dag 1+2 Woensdag 8 en donderdag 9 september \u00a0(Doorn, diner+overnachting)<\/li>\n<li>Dag 3 Donderdag 14 oktober 2021 (Utrecht)<\/li>\n<li>Dag 4 Vrijdag 26 november 2021 (Utrecht)<\/li>\n<li>Dag 5 Dinsdag 8 maart 2022 (Utrecht)<\/li>\n<\/ul>\n<p><strong>Studiemateriaal<br \/>\n<\/strong>Deelnemers ontvangen een studiemap met hand-outs, achtergrondmateriaal, \u00a0actuele informatie en een certificaat na afloop.<\/p>\n<p><strong>Concurrerende scholen<br \/>\n<\/strong>Deze leergang is praktijkgericht, de deelnemers moeten in vertrouwen kunnen spreken over plannen en kwesties die spelen in en rond de eigen school. Om die reden plaatsen we geen deelnemers van concurrerende scholen in dezelfde groep. In voorkomende gevallen bepaalt de volgorde van aanmelding de plaatsing.<\/p>\n<p><strong>Doelgroep<br \/>\n<\/strong>Leidinggevenden, docenten, OOP en communicatieprofessionals in het VO<\/p>\n<p><strong>Duur<br \/>\n<\/strong>5 dagen (1 starttweedaagse + 3 losse dagen)<\/p>\n<p><strong>Plaats<br \/>\n<\/strong>Doorn\/Utrecht<\/p>\n<p><strong>Door<br \/>\n<\/strong>Noud Cornelissen en gastdocenten<\/p>\n<p><strong>Groepsomvang<br \/>\n<\/strong>8 tot 12 deelnemers<\/p>\n<p><strong>Kosten<br \/>\n<\/strong>De kosten zijn \u20ac 2.175 voor de gehele leergang, inclusief overnachting tijdens de starttweedaagse, koffie\/thee, lunch en cursusmateriaal.<\/p>\n<p><strong>Geen BTW<br \/>\n<\/strong>Het cursusbedrag is vrijgesteld van BTW vanwege het beroepsgerichte karakter van de leergang.<\/p>\n<p><strong>Korting<br \/>\n<\/strong>Meerdere deelnemers van dezelfde school: 5% korting.<\/p>\n<p><strong>Privacy<br \/>\n<\/strong>Tijdens de leergang wordt voor het leerproces van de deelnemers gebruik gemaakt van foto en video. Tijdens de eerste bijeenkomst kunt u aangeven voor welke media u toestemming geeft.<\/p>\n<p>Meer informatie over het <a href=\"https:\/\/www.coco.nl\/privacybeleid-cornelissen-communicatie\/\">privacybeleid<\/a> van Cornelissen Communicatie.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>Inschrijven<\/strong><\/p>\n<p>U kunt zich hieronder inschrijven. U ontvangt een bevestiging.<\/p>\n\n                <div class='gf_browser_chrome gform_wrapper' id='gform_wrapper_1' style='display:none'><div id='gf_1' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_1' id='gform_1'  action='\/wp-json\/wp\/v2\/pages\/397#gf_1'>\n                        <div class='gform_heading'>\n                            <h3 class='gform_title'>Inschrijving Leergang PRCOM VO<\/h3>\n                            <span class='gform_description'><\/span>\n                        <\/div>\n                        <div class='gform_body'><ul id='gform_fields_1' class='gform_fields left_label form_sublabel_above description_below'><li id='field_1_3'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label'  >Leergang<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_3'><li class='gchoice_1_3_0'><input name='input_3' type='radio' value='PRCOM30 - Start Juni 2021'  id='choice_1_3_0'    \/><label for='choice_1_3_0' id='label_1_3_0'>PRCOM30 - Start Juni 2021<\/label><\/li><\/ul><\/div><\/li><li id='field_1_4'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label'  >Geslacht<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_4'><li class='gchoice_1_4_0'><input name='input_4' type='radio' value='Man'  id='choice_1_4_0'    \/><label for='choice_1_4_0' id='label_1_4_0'>Man<\/label><\/li><li class='gchoice_1_4_1'><input name='input_4' type='radio' value='Vrouw'  id='choice_1_4_1'    \/><label for='choice_1_4_1' id='label_1_4_1'>Vrouw<\/label><\/li><\/ul><\/div><\/li><li id='field_1_5'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_5' >Voorletters<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_1_5' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\" \/><\/div><\/li><li id='field_1_6'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_6' >Voornaam<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_1_6' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\" \/><\/div><\/li><li id='field_1_7'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_7' >Achternaam<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_1_7' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\" \/><\/div><\/li><li id='field_1_8'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_8' >Functie<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_1_8' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\" \/><\/div><\/li><li id='field_1_11'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_11' >Naam School<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_11' id='input_1_11' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\" \/><\/div><\/li><li id='field_1_16'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_16' >School Straat<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_16' id='input_1_16' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\" \/><\/div><\/li><li id='field_1_15'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_15' >School Postcode<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_15' id='input_1_15' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\" \/><\/div><\/li><li id='field_1_14'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_14' >School Plaats<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_14' id='input_1_14' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\" \/><\/div><\/li><li id='field_1_18'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_18' >School E-mail<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_18' id='input_1_18' type='text' value='' class='medium'    aria-required=\"true\" aria-invalid=\"false\" \/>\n                        <\/div><\/li><li id='field_1_17'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_17' >School Telefoon<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_17' id='input_1_17' type='text' value='' class='medium'   aria-required=\"true\" aria-invalid=\"false\"  \/><\/div><\/li><li id='field_1_27'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_27' >Mobiel<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_27' id='input_1_27' type='text' value='' class='medium'   aria-required=\"true\" aria-invalid=\"false\"  \/><\/div><\/li><li id='field_1_21'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label'  >Correspondentieadres<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_21'><li class='gchoice_1_21_0'><input name='input_21' type='radio' value='Schooladres'  id='choice_1_21_0'    \/><label for='choice_1_21_0' id='label_1_21_0'>Schooladres<\/label><\/li><li class='gchoice_1_21_1'><input name='input_21' type='radio' value='Priv\u00e9-adres'  id='choice_1_21_1'    \/><label for='choice_1_21_1' id='label_1_21_1'>Priv\u00e9-adres<\/label><\/li><\/ul><\/div><div class='gfield_description' id='gfield_description_1_21'>Correspondeert u liever met uw school adres of met uw priv\u00e9 adres? Velden voor uw priv\u00e9gegevens verschijnen na het aanvinken van die optie.<\/div><\/li><li id='field_1_20'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_20' >Priv\u00e9 Straat<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_20' id='input_1_20' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\" \/><\/div><\/li><li id='field_1_23'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_23' >Priv\u00e9 Postcode<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_23' id='input_1_23' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\" \/><\/div><\/li><li id='field_1_22'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_22' >Priv\u00e9 Plaats<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_22' id='input_1_22' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\" \/><\/div><\/li><li id='field_1_24'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_24' >Priv\u00e9 Telefoon<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_24' id='input_1_24' type='text' value='' class='medium'   aria-required=\"true\" aria-invalid=\"false\"  \/><\/div><\/li><li id='field_1_25'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_25' >Priv\u00e9 E-mail<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_25' id='input_1_25' type='text' value='' class='medium'    aria-required=\"true\" aria-invalid=\"false\" \/>\n                        <\/div><\/li><li id='field_1_26'  class='gfield gfield_contains_required field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label'  >Voorwaarden<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_1_26'><li class='gchoice_1_26_1'>\n\t\t\t\t\t\t\t\t<input name='input_26.1' type='checkbox'  value='Ik ga akkoord met de algemene leveringsvoorwaarden'  id='choice_1_26_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_26_1' id='label_1_26_1'>Ik ga akkoord met de algemene leveringsvoorwaarden<\/label>\n\t\t\t\t\t\t\t<\/li><\/ul><\/div><div class='gfield_description' id='gfield_description_1_26'>Hier vindt u onze <a target=\"_blank\" href=\"https:\/\/www.coco.nl\/leveringsvoorwaarden\/\">leveringsvoorwaarden<\/a>.<\/div><\/li><li id='field_1_28'  class='gfield gform_validation_container field_sublabel_above field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_1_28' >Phone<\/label><div class='ginput_container'><input name='input_28' id='input_1_28' type='text' value='' \/><\/div><div class='gfield_description' id='gfield_description__28'>Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.<\/div><\/li>\n                            <\/ul><\/div>\n        <div class='gform_footer left_label'> <input type='submit' id='gform_submit_button_1' class='gform_button button' value='Inschrijving versturen'  onclick='if(window[\"gf_submitting_1\"]){return false;}  window[\"gf_submitting_1\"]=true; 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Je kunt het niet uitbesteden. Het zijn uiteindelijk schoolleiders, medewerkers, leerlingen en ouders die samen het beeld bepalen. Deze leergang biedt handvatten om het zelf beter te doen. In deze praktische leergang: Branding, je school als merk Profilering en positionering van de school Werken aan eigen communicatieplan Persoonlijke presentatie Internet en sociale media Interne communicatie Crisiscommunicatie Vrije publiciteit Schrijven om gelezen te worden De deelnemers krijgen inzicht welke communicatiemiddelen ze kunnen inzetten en \u00a0hoe ze meer regie kunnen voeren over de beeldvorming van hun school. Verder krijgen ze de beschikking over handreikingen om effectiever te communiceren met belangrijke doelgroepen in de school en daarbuiten. Resultaten Je maakt een communicatie- of pr-plan voor je eigen school of voor een bepaalde activiteit, zoals de open dag. Je hebt inzicht hoe en welke communicatiemiddelen je kunt inzetten voor je school\/organisatie. Je hebt meer regie over de beeldvorming van je school\/organisatie op internet, in de sociale media en de massamedia. Je beschikt over handreikingen om effectiever te communiceren met belangrijke doelgroepen in de school en daarbuiten Kenmerken leergang De schoolpraktijk van de deelnemers is het uitgangspunt. Vier bijeenkomsten. Individuele \u2018helpdesk\u2019 voor deelnemers. De deelnemers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.coco.nl\/wp-json\/wp\/v2\/pages\/397"}],"collection":[{"href":"https:\/\/www.coco.nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.coco.nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.coco.nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coco.nl\/wp-json\/wp\/v2\/comments?post=397"}],"version-history":[{"count":111,"href":"https:\/\/www.coco.nl\/wp-json\/wp\/v2\/pages\/397\/revisions"}],"predecessor-version":[{"id":1305,"href":"https:\/\/www.coco.nl\/wp-json\/wp\/v2\/pages\/397\/revisions\/1305"}],"wp:attachment":[{"href":"https:\/\/www.coco.nl\/wp-json\/wp\/v2\/media?parent=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}